Aggregation

Right now there are many services out there which aggregate votes for web pages, and place the highest-voted pages on a nice list. Digg originated this model (or at least made it popular) but Slashdot's firehose is the same thing, really. A lot of websites now place little icons you can click on to vote or share each of their articles, like this article about bad computers from PC World. Notice that PC World has icons for Slashdot, Digg, Del.icio.us, and Newsvine. What about all the other social media sites out there? (Reddit, simpy, the list just goes on and on.) If they were to add an icon for all the competitors for these sites, they wouldn't have any room left for the article itself.

I think what is needed is an aggregation service, where you click a single icon on the article which posts your vote to the aggregation service, which in turn knows who you are and what social media sites you subscribe to, and relays your vote to them. This way content publishers do not have to keep up with the latest social media sites. The readers don't have to click six links to add or vote for the content on the six sites they use. The only losers are the established social media sites such as Digg who already have such a big market share that content publishers who want to link to only a few social media sites will link to Digg before they link to one of Digg's less popular competitors.